Cable TV Viewership Dropped to A New Low in November 2023 According to Nielsen As Cord Cutting Grows





Scissors Cutting the cable

The steady decline of cable TV continues as the number of people watching cable networks dropped to a new low in 2023. This comes as cable TV viewing now dropped below 30% of all TV viewing.

According to Neilsen, cable TV network viewing now accounts for just 28.3% of all TV viewing. Streaming accounts for 36.1% of viewing, and broadcast TV accounts for 24.9%. Other viewing is now 10.7% of all TV viewing.

“Cable viewing slipped as well, losing a full share point to capture 29.6% of TV in July. Feature film was the only genre to see a rise in viewership (0.5%), despite the fact that usage fell 1.5%. Viewing across virtually all others dropping from June. ESPN’s Home Run Derby and the College World Series took the top 2 slots, followed by When Calls The Heart on The Hallmark Channel. On a year-over-year basis, cable usage was down 12.5%,” Nielsen said back in August when cable TV dropped below 30% for the first time in decades.

Here Are The Top 10 Streaming Services:

YouTube: 9 percent
Netflix: 7.4 percent
Prime Video: 3.4 percent
Hulu: 2.7 percent
Disney+: 1.9 percent
Tubi: 1.4 percent
Peacock: 1.3 percent
Max: 1.2 percent
Roku Channel: 1.1 percent
Paramount+: 09 percent
Pluto TV: 0.8 percent

*Note: YouTube is for the main site, not YouTube TV, and Hulu is for the video-on-demand, not the live TV service.

At the same time, the amount of time Americans spend on streaming has jumped from 32.4% in January 2023 to 36.1% in November 2023. This comes as Americans move to streaming and away from cable TV.

Increasingly, Americans are deciding that on-demand services like Netflix, Prime Video, and Hulu are all they need. Unless you are a sports fan, the need to watch what is increasingly becoming reruns on cable TV networks is no longer needed. This has led to just 28.3% of all TV viewing to now be from cable TV networks.

Please follow us on Facebook and for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.