The steady decline of cable TV continues as the number of people watching cable networks dropped to a new low in 2023. This comes as cable TV viewing now dropped below 30% of all TV viewing.
According to Neilsen, cable TV network viewing now accounts for just 28.3% of all TV viewing. Streaming accounts for 36.1% of viewing, and broadcast TV accounts for 24.9%. Other viewing is now 10.7% of all TV viewing.
“Cable viewing slipped as well, losing a full share point to capture 29.6% of TV in July. Feature film was the only genre to see a rise in viewership (0.5%), despite the fact that usage fell 1.5%. Viewing across virtually all others dropping from June. ESPN’s Home Run Derby and the College World Series took the top 2 slots, followed by When Calls The Heart on The Hallmark Channel. On a year-over-year basis, cable usage was down 12.5%,” Nielsen said back in August when cable TV dropped below 30% for the first time in decades.
Here Are The Top 10 Streaming Services:
YouTube: 9 percent
Netflix: 7.4 percent
Prime Video: 3.4 percent
Hulu: 2.7 percent
Disney+: 1.9 percent
Tubi: 1.4 percent
Peacock: 1.3 percent
Max: 1.2 percent
Roku Channel: 1.1 percent
Paramount+: 09 percent
Pluto TV: 0.8 percent
*Note: YouTube is for the main site, not YouTube TV, and Hulu is for the video-on-demand, not the live TV service.
At the same time, the amount of time Americans spend on streaming has jumped from 32.4% in January 2023 to 36.1% in November 2023. This comes as Americans move to streaming and away from cable TV.
Increasingly, Americans are deciding that on-demand services like Netflix, Prime Video, and Hulu are all they need. Unless you are a sports fan, the need to watch what is increasingly becoming reruns on cable TV networks is no longer needed. This has led to just 28.3% of all TV viewing to now be from cable TV networks.
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