Cord cutting is having a major impact on TV network ratings. Last week, Deadline released some 2019 viewership numbers that showed entertainment networks saw their ratings drop double digits.
AMC ratings dropped 22%, FX dropped 21%, TBS was down 17%, USA lost 18%, and TNT was down 15%. NBC Sports Network lost 20% of its viewers in 2019.
News didn’t do much better. Only Fox News saw its numbers go up with 3% growth. MSNBC lost 3% and CNN lost 9% of its viewers in 2019.
The Disney Channel saw the biggest drop in 2019 with 30% of its viewers leaving. At one point the Disney Channel was the second-largest basic cable TV network. Now it is ranked 28th. Disney Jr lost 25% of its viewers in 2019.
Oxygen lost 13% of its subscribers and HGTV lost 10% of its viewers but still managed to jump up to be the third-largest basic cable TV channel based on subscribers.
There were a few channels that gained subscribers in 2019: TLC jumped up 13% and the Hallmark Channel gained 4%. Lifetime and Bravo gained 1% and WeTV jumped up 9%.
Cord cutting has to be considered one of the main reasons these networks are losing viewers. If the content was compelling cord cutters would have likely paid for a service like Sling TV and YouTube TV to watch it. At some point networks that are losing subscribers need to ask themselves if the content they are making is also to blame.
What do you think of the huge drop in viewers for many of the most popular networks? Leave us a comment and let us know what you think.
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