DAZN and Buzzer announced a new partnership that will see short-form content from the global sports streaming service on the Buzzer app in the United States. This is the first partnership with a multi-sport streaming platform for Buzzer, a mobile platform that delivers highlights and the best live moments in sports.
The partnership will allow Buzzer to market and distribute live boxing moments available with a DAZN subscription from this year’s biggest fights. Users will be able to instantaneously purchase DAZN content they want, as soon as it becomes available on Buzzer in the U.S. via secure and easy micropayments.
“DAZN connects fans to the sports they love, their way – anytime, anywhere, on any device – and this included more than 27,000 events streamed in 2021 alone,” says Robert Stecklow, SVP of Subscriptions Marketing for DAZN Group. “We share a similar fan-first vision and mission as Buzzer, and are thrilled to team up with them as their first-ever multi-sport streaming partner. DAZN’s boxing schedule this year is bigger than ever, and Buzzer’s innovative short-form access model will provide existing and new fight fans alike yet another way to access the boxing content they want, their way.”
With big fights coming up, and a possible finish to the Canelo-Triple G trilogy, the partnership with Buzzer comes just in time for DAZN. The sports-streaming platform is trying to expand its content and acquire major competitors internationally to give fans more sports to watch. Outside of live sports, DAZN has invested in the world of original content by creating and expanding DAZN Studios.
“This partnership with DAZN represents how Buzzer has modeled our business to be partner-centric and complementary, helping to improve discoverability of aggregated content to drive cross-sport engagement, net new audiences and revenue. The sport of boxing is uniquely suited for a platform like Buzzer, given the round-to-round format and how quickly momentum can shift, creating real-time marketing opportunities of these fleeting live moments. We’re thrilled to expand our live offerings and partner with DAZN to bring boxing content to new, mobile-first fans and further demonstrate how our platform can complement not only distribution partners, but all industry players,” said Buzzer CEO and founder Bo Han in a press release.
Founded in 2020, Buzzer has been busy acquiring new sports content to market after the app launched with NBA League Pass integration four months ago. With a growing roster of sports, DAZN joins WNBA League Pass, PGA Tour, the NHL, and FanDuel, with more partnerships to be announced in the upcoming months. The app has become popular amongst younger fans, with Han stating that “72% of users who purchased NHL ‘Buzzer Moments’ fall between 18 to 28-year-olds,” in an interview with Sports Business Journal. DAZN and Buzzer have a common goal of reaching a younger audience through their partnership.
“We believe Buzzer can and will serve as a powerful lead generation tool and marketing partner, as micropayments and personalized notifications help lower the barrier even further when it comes to accessing our partners’ incredible licensed content,” said Han.