The BBC and ITV owned streaming service Britbox announced plans Monday to expand to 25 countries in Europe, Asia, the Middle East, South America and Africa. The first phase of global expansion will be the launch of Britbox in Australia later this year.
Britbox offers North American viewers UK Programming, including exclusive premiere releases, UK soaps, and originals. The streaming service has reached one million subscribers in the US and Canada.
Carolyn McCall, ITV CEO, said: “This international expansion plan will firmly establish BritBox as a global premium brand in a rapidly growing sector. Offering subscribers the best and biggest collection of British content has enabled BritBox to rapidly grow in our existing countries and as streaming continues to expand worldwide this roll out will give our distinctive streaming business truly international scale.”
“BritBox has very quickly found a place in viewers’ hearts and we know there is further appetite amongst international audiences who love great British content,” Tim Davie CEO BBC Studios said. “We are actively appraising new markets to introduce the service and are very excited about the imminent launch in Australia.”
Britbox recently announced its first slate of original scripted series: Spitting Image (Avalon), A Spy Among Friends (Sony & ITV Studios); The Beast Must Die (New Regency Television and Scott Free), Crime (Bucaneer Media) and Magpie Murders (Eleventh Hour Films) will debut exclusively on the UK streamer.
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