BritBox, the streaming service powered by BBC and ITV to bring British content to audiences outside of the UK, has teamed up with LoginRadius, a cloud-based customer identity (CIAM) leader. BritBox has selected LoginRadius as the sole provider of its managed identity platform
“We’re excited that BritBox chose LoginRadius to help them achieve their performance and availability needs on such an important project. With our proven identity platform for streaming services, we are looking forward to partnering with other streaming platforms to help them deliver high performance and secure customer experiences,” said Rakesh Soni, CEO and co-founder of LoginRadius.
LoginRadius will work alongside teams from Akamai (content distribution), Irdeto (content security), Deltatre (platform), and ITV’s internal technology team to manage the growth of BritBox and improve the customer experience.
“We have selected and built an outstanding new agency team of streaming, entertainment, and data specialists at the top of their fields to complement the expertise of our team here at BritBox. We look forward to working hand in hand with them to a successful launch,” said Reemah Sakaan, ITV’s group director for streaming.
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