‘Boss Baby 2’ on Peacock Had a Bigger At-Home Release Than Disney’s ‘Cruella’


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Apparently, viewers are more into animated infants in suits than a steampunk villain fashionista. New data from Samba TV shows that The Boss Baby: Family Business pulled viewership from 783K U.S. households during its four-day opening holiday weekend of July 4th, beating out Disney’s Cruella. The Disney origin story had 686K U.S. households tune in to its premiere during Memorial Day weekend.

Both films were available for streaming the same day as their theatrical releases – Cruella was on Disney+ while The Boss Baby: Family Business landed at Peacock.

Offhand, it might sound a little surprising that the DreamWorks Boss Baby sequel would perform better than a live-action Disney release, especially since Disney+ has more than double the subscriber base that Peacock has (Disney+ has over 103 million subscribers compared to Peacock’s 42 million). One of the reasons Boss Baby had more views could be due to the lower-cost tier required to view it. Boss Baby was available to Peacock subscribers on the $4.99- and $9.99-a-month tiers, while Cruella was behind the $29.99 paywall that is Premier Access on Disney+.

Boss Baby 2 opened at the box office with $19.65M during its four-day weekend, while Cruella saw a $26.5M four-day opening in theaters.

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