Bob Iger Steps Back into Disney Role Amid Coronavirus




Disney Logo

Disney LogoIn February, Disney made the surprise announcement that Bob Iger would be stepping down as CEO of Disney, to be replaced by Bob Chapek, formerly the head of Disney’s parks division.

Now, in light of the coronavirus pandemic, Iger is “reasserting control” at Disney to lead the company through this chaotic time.

In a story from The New York Times Monday, it was reported that Iger’s transition has been delayed, after Disney was forced to close its theme parks and cancel cruises. Last month, analyst firm MoffettNathanson estimated that Disney theme parks faced a potential $3.4 billion in revenue losses.

“A crisis of this magnitude, and its impact on Disney, would necessarily result in my actively helping Bob [Chapek] and the company contend with it, particularly since I ran the company for 15 years!” Iger said in an email to The Times.

Along with the announcement that he will be remaining active in the company, Iger also went on to talk about how the company could recover post-coronavirus. Potential plans include short-term changes including temperature checks when the parks can be reopened, as well as long-term plans including cutting down on costs associated with creating expensive pilots for shows that may never air and ending upfront presentations.

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