Today, in an interview with CNBC, Disney CEO Bob Iger opened up about his thoughts on the future of Disney. This includes Disney Plus, where Bob Iger says he is open to possibly bundling Disney+ with other services like Netflix or Max.
During the interview, Bob Iger was asked about possibly offering bundles of Disney+ or Hulu with Netflix or Max as Disney is doing with its sports networks ESPN with Fox and Warner Bros. Discover.
IGER: Well, let’s take a step back because you mentioned sports. We are bundling right now with ESPN Plus but when he has been ultimately as launched as what we call a flagship product which is basically the full suite of ESPN services, there will be a great opportunity for a bundle of ESPN with Disney Plus and Hulu and a bundle that is very consumer friendly meaning part of.
FABER: Understood. Do you ever see a day when there could be a bundle not of you know but of competitors in a sense, to make it easier for the consumer in the same way that you are bundling sports with Warner Brothers Discovery and Fox.
IGER: Yes, I think there are possibilities there. Sure.
This comes as ESPN+ will be bundled with the new sports streaming services that will stream 16 live sports networks from Fox, Disney, and Warner Bros. Discovery. Now many are hoping Disney+ will be bundled like we have seen with other streaming services.
The question now is exactly what terms these companies need to agree to in order to have Disney+ bundled with Max or Hulu. Typically, these bundles are offered at a discount. That would likely mean there will be a great need for financial terms to be agreed to before Disney would be willing to bundle with Netflix or Max.
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