Bloomberg’s live streaming news channel Quicktake has seen a successful run since its November rebrand, reaching 7.4 average monthly viewers from December 2020 to February 2021. Additionally, the network saw 56 million average monthly viewers of its on-demand videos across social platforms.
The network features global news in a variety of formats, including documentary-style original series, anchor-led live news shows, data visualizations, motion graphics, on-the-ground breaking news, and live events. Along with last year’s launch, Bloomberg Quicktake revealed a newly re-designed logo as it rebrands across all platforms.
Quicktake is Bloomberg’s largest investment, designed to reach the next generation news audience in the cord cutting era.
In 2021, Bloomberg Quicktake launched on several new OTT streaming services and platforms, including The Roku Channel, Rakuten TV, Tubi, Haystack News, Local Now, STIRR, News Player Plus and DistroTV. Viewers can also access the network on Bloomberg.com, YouTube, and Samsung TV Plus, as well as on the Bloomberg Media App on Apple TV, Roku, Android TV, Samsung Smart TV and Amazon Fire TV.