Today AT&T announced the next time we will get updated DIRECTV NOW subscriber numbers. At 7 a.m. ET on Wednesday, January 30, 2019, AT&T will publish their 4th quarter 2018 earnings. Why is this important? AT&T has already said they expect DIRECTV NOW to lose subscribers in the 4th quarter of 2018. Now the only question is how big that loss will be.
What may be even more interesting is that AT&T still expect increased profitability in streaming video thanks to recent DIRECTV NOW price hikes and lower content costs. It will be interesting to see if that plays out as AT&T expects.
AT&T plans to get higher profitability from adjustments to promotions likely meaning the end of many attractive offers like the three months for $10 and an Apple TV if you prepay for three or four months. AT&T has also ended their $15 credit for DIRECTV NOW if you are an Unlimited Wireless Customer. Current customers can still get the bundle, but new ones will not be able to add the deal. (So don’t expect these deals to return anytime soon.)
DIRECTV NOW has already seen a considerable decline in new subscribers in the 3rd quarter of 2018 with just 49,000 new subscribers. That is a considerable drop compared to the same time in 2017 when DIRECTV NOW gained 342,000 subscribers.
Cord Cutters News will have full coverage of AT&T’s earnings report on January 30th, 2018.
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