AT&T Wants HBO to Be More Profitable





Recently AT&T closed on their deal to buy Time Warner. With this deal came networks like CNN, Cartoon Network, and HBO. Now AT&T is talking about their plans and sending a stern warning to employees according to audio that was sent to The New York Times.

Yesterday John Stankey, an AT&T executive who is now CEO of the company’s WarnerMedia division, held a town hall meeting with over 100 HBO employees. During that chat, AT&T announced their future vision for HBO.

One of the big points Stankey hit on was the idea that HBO needs to be more profitable. Recently AT&T spent big and now they want HBO to help quickly recover some of that money.

AT&T also announced how they want AT&T to become a bigger part of viewers lives. “We need hours a day,” Stankey said, referring to the time viewers spend watching HBO programs. “It’s not hours a week, and it’s not hours a month. We need hours a day. You are competing with devices that sit in people’s hands that capture their attention every 15 minutes.”

AT&T went on to warn employees about the future of HBO. “It’s going to be a tough year,” Stankey said, according to the Times article. “It’s going to be a lot of work to alter and change direction a little bit.”

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