AT&T TV vs. AT&T TV NOW: What’s the Difference?




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With AT&T TV set to launch nationwide soon, there has been some confusion about this new service and the existing AT&T TV NOW streaming service. In this post, we’re taking a look at the difference between the two.

To put it simply, AT&T TV is the new version of DIRECTV, a cable-like service requiring a contract. AT&T’s no-contract streaming service DIRECTV NOW became AT&T TV NOW.

Both AT&T TV and AT&T TV NOW will be available through the AT&T TV app. The content and features you’ll see will depend on which of the services you’ve subscribed to.


AT&T TV is the streaming version of DIRECTV. AT&T TV went live in select cities last year and is set to launch nationwide this month.

AT&T TV starts at $59.99/month for 12 months, plus taxes and fees. This price is available with a 24 month contract and prices will go up in the second year.

To get started, customers will need an AT&T TV device. With the device, users can self-setup by connecting the HDMI cable from the device to the TV, plugging in the device, and following on-screen prompts.

While this service comes with a cable-like contract and device, it is streaming content. You can stream from AT&T TV on smartphones, tablets, and web browsers with the AT&T TV app. AT&T TV is 4K enabled and the service comes with 500 hours of DVR storage.


AT&T TV Now is AT&T’s streaming service that launched nationwide last year, previously called DIRECTV NOW. After the name change, the channel lineup and features stayed the same for the most part. This is still AT&T’s option for streaming live and on-demand content anytime and anywhere.

While there are several subscription options available, AT&T highlights the PLUS package for $65/month and the MAX package for $80/month on the website. For a full channel breakdown, take a look at our comparison chart.

The streaming service is available on Apple TV, Fire TV, Chromecast, LG Smart TVs, iOS devices, Android devices, Chrome, and Safari.

On January 1, AT&T TV NOW ended support for Roku players and Roku TVs as the contract between the two ended. AT&T has said that they hope to find a resolution soon and bring support for Roku back.

Did you know we now have a FREE app for iOS, Android, and Amazon Fire? Click HERE to download our app.

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