AT&T quietly discontinued its rewards program, according to comments left on its online support forum.
In May, customers began posting on the telecom company’s community forums asking why they couldn’t access AT&T Thanks anymore. AT&T confirmed it is shut down and merged with myAT&T.
“AT&T continues to evolve our loyalty and customer appreciation. Although we are not operating AT&T Thanks as a program – we continue to provide the best choice and value for our customers through Connecting everyone to a better experience,” AT&T posted on the forum. “AT&T provides access to sweepstakes and rewards such as our sponsored events and partner moments. Please refer to ATT.com and the MyATT app for more details.”
Friday Access for AT&T Thanks closed with little fanfare – with some people still just picking up on it now. AT&T said the rewards program was “a limited-time offer and is no longer offered.” Several customers voiced their disapproval of the change, saying it was “disappointing” to see the perks removed, and mentioned how other providers like T-Mobile and Verizon offer weekly rewards.
T-Mobile Tuesdays and Verizon Up giveaways continue running, offering discounts on fuel, 10% cash back at restaurants, concert tickets, gaming gear, deals on accessories, and free Little Caesars Crazy bread.
AT&T has changed how it offers rewards. Through the AT&T GameBall experience, customers in LA and Miami could win thousands of prizes, such as the latest Google Pixel phone, NBA merchandise, and $5,000.
“We’re constantly looking at new ways to thank our customers in more unique and meaningful ways. In doing so, the AT&T Thanks program has evolved,” an AT&T representative told LightReading. “We plan to continue to invest in these initiatives as well as provide access to sweepstakes and rewards such as our sponsored events and partner moments.”
AT&T was not immediately available for comment.