AT&T Is Teaming Up with Jennifer Lopez to Promote DIRECTV NOW




DIRECTV NOW has seen massive growth with over 900,000 subscribers in less than a year. Now AT&T announced plans for a DIRECTV NOW Super Saturday Night the night before the Super Bowl.

Jennifer Lopez headline the DIRECTV NOW Super Saturday concert on February 3. AT&T will air the performance live for the first time ever on AT&T AUDIENCE Network and on DIRECTV NOW.

“Jennifer’s talent and accomplishments make her the perfect entertainer to star in this year’s Super Saturday Night,” said Valerie Vargas, senior vice president – Advertising and Creator Lab, AT&T. “Our goal every year is to create an unforgettable experience. We want to bring fans closer to the best entertainers with premium content and performances. And this year, we’re taking it into living rooms and mobile devices across America for the first time ever. We’ll be live-streaming on both AT&T AUDIENCE Network and DIRECTV NOW.”

This is all part of AT&T’s efforts to push their live TV streaming service DIRECTV NOW. Currently, DIRECTV NOW is in second place looking at number of subscribers behind Sling TV, who reportedly has over two million subscribers.

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