AT&T Talks About DIRECTV NOW’s Early Issues




Latin woman looking disappointed at her laptopscreen, sitting behind her desk at the office.

Latin woman looking disappointed at her laptopscreen, sitting behind her desk at the office.DIRECTV NOW launched back in November of 2016. It immediately was hit by glitches and unhappy customers. Slowly over the last few months AT&T the parent company behind DIRECTV NOW has slowly improved the service.

Now Tony Goncalves a executive at AT&T gives us a look at exactly what happened that caused the issues.

“What happened with DIRECTV NOW was pure volume, to be quite honest. It’s live television at scale and we had more customers in the early days than some of these services got in a year. Yes, we are seeing some material improvements in the stability of the platform.” said Tony Goncalves during a interview with The Information at Mobile World Congress.

There is a lot of truth that DIRECTV NOW had higher traffic than expected. In the first couple of months over 200,000 Americans subscribed to the new live TV streaming service. Yet it has now been 4 months since the service came out.

Mr Goncalves went on to talk about who is subscribing to DIRECTV NOW. “If we look at the data coming back on who’s subscribing, it’s not the low-value consumer or cost seeker—it’s the consumer who is tech-savvy, younger, lives more so in a multi-dwelling unit than a single-family home.”

Are you a DIRECTV NOW subscriber? Does this description describe you? Leave us a comment and let us know.

Please follow us on Facebook and Twitter for more news, tips, and reviews.

Need cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help. 

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.