AT&T Plans “More Flavors of DIRECTV NOW” & Plans to Move All Customers to Streaming




, ,

This week John Donovan, CEO of AT&T Communications opened up about the companies future plans for DIRECTV NOW at the Morgan Stanley Technology, Media & Telecom Conference.

During the talk, John Donovan opened up about their plans to move away from satellite services to streaming in order to “taking cost out of getting to the home.” With a satellite new customer, a truck needs to roll to the house expensive equipment needs to be installed and a tech needs to pay. Plus AT&T needs to keep techs all over the United States ready to be ready for a new customer install request.

With Streaming AT&T has no need for equipment, techs, or trucks. This greatly cuts back on the costs to add a new customer. Yet don’t expect this to happen overnight. He went on to say this would be a slow process.

John Donovan went on to say “We need more flavors of DIRECTV NOW.” What exactly that means we don’t fully know at this time. We do know AT&T plans a home-centric version of DIRECTV NOW with an Android TV powered box that users can buy and install in their home. Will there be other “flavors” well its very likely but we will have to wait and see.

Maybe the most interesting statement for the here and now was “our TV product is not there yet,” John Donovan said. Hopefully, that means AT&T has a roadmap to continue to improve their DIRECTV NOW streaming service.

Source: Telecompetitor

Please follow us on Facebook and Twitter for more news, tips, and reviews.

Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.