For about a year now there have been rumors that AT&T will be killing off the U-Verse brand, but now it is official.
Today AT&T announced that the U-Verse brand will be replaced by AT&T Internet. You will likely see the branding at a few places for a few more weeks, but by Monday, July 10, 2017, AT&T plans to fully rebrand everything as AT&T Internet and AT&T Phone. No mention was made of U-Verse TV.
AT&T says this move will give it consistent branding and seems to be part of a bigger effort to push the AT&T name.
Recently it was also announced that AT&T’s Root Sports Network that it purchased with DIRECTV will be renamed AT&T Sports Net.
If you have U-Verse Internet and phone, no need to worry because they will still work. What you will likely notice is your billing will change to AT&T Internet and AT&T Phone. So have no worry everything will keep working smoothly.
Overall it seems AT&T is slowly consolidating its brands after the purchase of DIRECTV. This effort will help AT&T to have fewer brands competing with each other.
Do you have U-Verse? Have you noticed any changes? Leave us a comment and let us know.
Please follow us on Facebook and Twitter for more news, tips, and reviews.
Need cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help.