Today AT&T announced that they have acquired full control over Otter Media, the parent company behind many popular streaming services including Crunchyroll, VRV, FullScreen, Rooster Teeth, and more. Otter Media will become part of AT&T’s WarnerMedia unit that was created after the AT&T Time Warner merger. This comes as The Chernin Group sold their controlling interest in Otter Media to AT&T.
“We are thrilled to incorporate the Otter Media brands and talent into WarnerMedia,” said John Stankey, WarnerMedia CEO. “Working with Tony, we look to harness Otter’s expertise in feeding the passion of on-line audiences to augment our portfolio of digital assets and help us further engage, connect and entertain consumers around the globe.”
“From the outset, Randall Stephenson and John Stankey championed the Otter strategy and vision, and AT&T has been an ideal partner in building the business — smart, creative and supportive,” said Peter Chernin, CEO, The Chernin Group. “With AT&T’s direct-to-consumer relationships, vast data and varied content, I believe they can accelerate Otter’s growth. The combination with WarnerMedia will create a new-era media company, serving customers with every type of content delivered through every possible distribution channel.”
Recently AT&T has moved hard to push into online streaming. Now it seems that they are expanding that reach into everything from Anime to YouTube Videos. From the looks of it, AT&T is hoping to expand into even more ways people watch content. Exactly how AT&T plans to use all the assets Otter Media own is still unknown. What is clear is AT&T is looking for ways to expand their business outside of their traditional markets.
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