Today AT&T and the NCAA have announced that they will extend their partnership through 2025. This deal will make AT&T the official sponsor of March Maness and the Women’s and Men’s Final Four through 2024-2025 academic year.
“Being a Corporate Champion of the NCAA connects us to more than 520,000 student-athletes and their millions of passionate fans every year,” said Kellyn Kenny, Chief Marketing & Growth Officer, AT&T. “Our long-time collaborative relationship provides direct impact to the student-athletes pursuing both higher education and competition in their sport, and also allows us to showcase our expertise in connecting fans through technology like 5G and fiber. College sports fans are driving the way we view, consume and engage in sports, and we use that as inspiration to create greater possibilities for these athletes and their fans.”
“AT&T has supported NCAA student-athletes and the Association for many years at the highest level of our corporate program, and we’re thrilled that this global company is renewing its sponsorship and will continue to engage at our championships,” said Dan Gavitt, NCAA senior vice president of basketball. “Our Corporate Champions and Partners provide resources that enhance our NCAA events, elevating the student-athlete championship experience and better engaging our fan base and membership. AT&T has been a valuable partner over the years, and we look forward to the extension of this business relationship.”
AT&T will once again the sponsor of the halftime shows for the game called “AT&T at the Half” and will promote 5G services.