AT&T is Considering a Second DIRECTV NOW Price Hike




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Depressed mature man holding paper and looking at it while sitting on the couch at home

Depressed mature man holding paper and looking at it while sitting on the couch at homeEarlier this week, we posted a response to the Wall Street Journal article Cord-Cutters Beware: Streaming TV Prices Are Marching Higher.

In that article, the WSJ talked with AT&T Chief Executive Randall Stephenson about the future of the company’s cord cutting services. Stephenson specifically mentioned both DirecTV Now and WatchTV.

DirecTV Now is the more robust service, with plans starting at $40/month for 65+ channels and going up to $75/month for 125+ channels.

Stephenson commented that the current price structure of DirecTV Now is “for the long haul probably still too low.” This comes after a $5 price increase just two months ago. That increase was in line with several other streaming services, as well as cable companies including Comcast.

WatchTV has been the company’s answer to the need for slimmer cord cutting packages. Currently, the service costs just $15/month after a week-long free trial, with over 30 live channels. The company keeps the cost low by not including sports channels.

Stephenson said that there’s a possibility of adding on to WatchTV’s affordable options by creating a range of plans between $15-25/month.

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