Yesterday, during AT&T’s first quarter 2019 earnings call, CEO Randall Stephenson opened up about AT&T’s expectations for DIRECTV NOW. During the call, AT&T’s CEO warned that AT&T could still lose more subscribers in the second quarter of 2019. He did add that DIRECTV NOW would have “decent growth” in the second half of 2019.
AT&T started putting up red flags about DIRECTV NOW’s subscriber numbers in late 2018. During the fourth quarter of 2018, AT&T lost 267,000 subscribers and in the first quarter of 2019 AT&T lost 83,000 DIRECTV NOW subscribers.
The most recent DIRECTV NOW price hike did not fully take effect until the second quarter of 2019. So, if anyone waited until they saw their DIRECTV NOW bill go up to cancel, they didn’t do it until after the end of the first quarter of 2019.
The question now is how far will DIRECTV NOW drop. How far behind services like YouTube TV, Sling TV, and Hulu will AT&T’s DIRECTV NOW service find itself before they once again start adding subscribers.
The other big question is how does AT&T plan to turn around dropping subscriber numbers. Will they have new packages? New promotional offers? We will have to wait and see.
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