AT&T Announces Plans for Wireless DIRECTV NOW to the Home




Yesterday AT&T’s CEO spoke at Goldman Sachs 26th Annual Communacopia Conference and gave us a look into the future of DIRECTV NOW and AT&T’s 5G wireless home Internet plans.

“This is how we move down market into some of the less affluent demographics of the marketplace,” the CEO says. “There’s more to come. After we close the Time Warner deal, it’s going to be very interesting for that end of the market.”

“Traditional linear TV is in decline,” Stephenson told the gathering. With the conventional pay-TV bundle costing $100 or more each month, “it’s a price issue. …People are opting out of the cable bundle”—especially millennials.

It seems that AT&T wants to do away with the expensive lines running to every home. Not only does it cost a lot to install but it also is time consuming to roll out. When AT&T wants to improve its service in a town to fiber, for example, it needs to run wire to every house. That can take months or years depending on the size of the town.

Starting next year AT&T will roll out its new wireless TV and home Internet service. This wireless service will allow it to offer gigabyte speeds and DIRECTV NOW to millions of Americans who struggle with slow speeds.

All of this in a fraction of the time that it would take to run new fiber lines to millions of American homes.

“That is going to be the platform for how we deliver video in the future,” the CEO said. “It will not require a satellite dish on the roof or even a big set top box.”

AT&T is not alone in its plans to stream TV over the air to your home. Verizon has also been pushing hard to bring TV streamed into your home. Both services have announced 2018 as a goal to start rolling out the service.

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