AT&T Announces a New App, 4K, Cloud DVR & More Are Coming to DIRECTV NOW


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BLACK-ISH - ABC's new family comedy, "black-ish," takes a fun yet bold look at one man's determination to establish a sense of cultural identity for his family. The series stars Anthony Anderson, Tracee Ellis Ross and special guest star Laurence Fishburne. (ABC/Adam Taylor) MARSAI MARTIN, MARCUS SCRIBNER, YARA SHAHIDI, ANTHONY ANDERSON, MILES BROWN, TRACEE ELLIS ROSS

BLACK-ISH - ABC's new family comedy, "black-ish," takes a fun yet bold look at one man's determination to establish a sense of cultural identity for his family. The series stars Anthony Anderson, Tracee Ellis Ross and special guest star Laurence Fishburne. (ABC/Adam Taylor) MARSAI MARTIN, MARCUS SCRIBNER, YARA SHAHIDI, ANTHONY ANDERSON, MILES BROWN, TRACEE ELLIS ROSSFor months now we have been hearing rumors that AT&T was busy working on a new DIRECTV NOW app and DVR. Well, now we know it is coming and will be there this fall.

Today AT&T announced that this fall they begin rolling out their next-generation platform to customers, starting with DIRECTV NOW and DIRECTV companion app users. The platform will eventually provide a consistent look and feel across AT&T consumer video services throughout the United States. This means DIRECTV NOW and DIRECTV customers will both get the same user interface.

“We all want easy and quick access to our content, regardless of where, when or on what device we watch it,” said David Christopher, chief marketing officer, AT&T Entertainment Group said in a statement sent to Cord Cutters News. “By developing for a single video platform, we’ll deliver new features and platform innovations in a faster, more efficient way. And it will be simple and consistent wherever you watch—TV, phone or tablet.”

AT&T announced that the Beta testing for their next-generation video platform begins this summer. AT&T will invite selected DIRECTV NOW customers to be a part of the beta program and among the first to experience cloud DVR and many of our other new features. AT&T also announced that additional features, including live TV pausing and parental controls, are slated for availability once the new platform exits beta testing later this year. Other features, such as user profiles, download and go, and 4K HDR are planned for 2018.

At this time AT&T has not said how the DIRECTV NOW customers will be picked for the beta. So keep an eye on your email address for a possible invite.

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