This is consistent with what AT&T employees have told Cord Cutter News. According to our sources, AT&T will put all of its marketing into AT&T TV and HBO MAX. The only question here is what this means for DIRECTV as AT&T has not stopped marketing for the service, but does say its main TV focus is now AT&T TV. This comes as AT&T has confirmed to Cord Cutters News that they are also no longer focusing on U-verse TV.
AT&T has also slowly been shutting down the U-Verse TV and AT&T TV NOW social media. A few weeks ago, U-Verse TV’s Facebook page merged with the It’s On AT&T Facebook page (It’s On AT&T used to be the DIRECTV NOW Facebook page). Last year, we noticed that AT&T locked the AT&T U-Verse Twitter account and directs everyone to subscribe to It’s On AT&T on Twitter.
At first, we wondered if AT&T was shutting down all of its TV social media accounts to merge them with It’s On AT&T. A quick check shows that DIRECTV still has all of its social media accounts active.
AT&T reportedly wants to move as many customers over to AT&T TV as possible but the question now is will customers move.
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