The growth of cord cutting has not gone unnoticed by private equity firms. According to a CNBC story, groups like Apollo, Blackstone, and Providence are looking into buying local TV stations.
According to the report, private equity firms are looking to buy stations owned by Nexstar Media Group, Tribune Media, and Sinclair Broadcasting Group. They see them as reliable cash generators that require little capital expenditure.
They are not alone. Nexstar and Sinclair are both reportedly looking to buy more local TV stations in an effort to grow. Recently, the Sinclair-Tribune deal fell through, but that has not put anyone off the idea of buying more stations.
This all comes at the same time antenna sales are hitting new records and cord cutting is growing. With the growth of cord cutting and the new 3.0 ATSC standard about to bring 4K to over-the-air TV many see a new golden age for local TV. The only question now is who will take advantage of the new interest in local TV.
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