Apple’s Siri Is Rumored To Be Getting a Generative AI Makeover





Apple might debut a new version of its voice assistant, Siri, with generative artificial intelligence support at its next WWDC event in June.

The generative AI version of Siri will reportedly be based in Ajax, Apple’s answer to ChatGPT, which is still in development. 

With a generative AI refresh, Siri will be capable of more natural conversations and include more personalized features, efficient management between iPhones and other Apple devices, and introduce linking Apple services to “various external services,” according to a tech news aggregator “yeux112” on Korean social media site, Naver. 

This comes after artificial intelligence made a flashy mainstream debut in 2023, sending the tech industry into a mad dash to top Open AI’s Chat GPT with their own model. Companies like Google and Amazon put the spotlight on AI at their various events, with Big Tech seeing the technology as the next big opportunity.

In comparison with other industry players, Apple is pretty behind in the AI race.

Rumors circulated last year that the tech giant was putting a larger focus on generative AI and exploring a smarter version of Siri with deeper OS integration. 

Apple was said to be tapping a large-language model to revamp Siri’s interactions with the Messages app and respond to more complicated questions. If the upcoming iOS 18 is more AI-driven – as earlier reports have suggested – users could see improved auto-correct features, auto-generated Apple Music playlists, and AI integration for Pages and Keynote.

The post on Naver was spotted earlier by MacRumors.

Apple wasn’t immediately available for comment. 

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