Apple fanboys aren’t buying iPads, AirPods, Apple TV boxes, or Apple Watches at the same rate as before.
The company posted results driven largely by increased sales of its iPhone family and services like Apple TV Plus, Apple Music, and iCloud. Sales of iPhones, in particular, rose 6% to $69.7 billion, driven by the debut of its new iPhone 15 line of phones.
Mac sales, meanwhile, were only slightly up from a year ago, and the iPad and wearables, home, and accessories categories both saw declines from a year ago. The home category should see a bump this year with expectations of an updated Apple TV 4K box coming in the first half.
The company has been pushing its services business, which continues to grow. Revenue from services like Apple TV Plus and Apple Arcade totaled $23.12 billion, up 2% from a year ago.
The company has a big start to the year with the introduction of the Apple Vision Pro headset, the first new category for the company in years. CEO Tim Cook has talked about the potential for augmented reality as a potential new interface for consumers.
But AR headset will test even the most loyal of fanboys with its starting price of $3,500.