If you’re waiting to upgrade to a new iPhone, you might want to wait a little longer. Apple has set September 12 as the launch date for its fall event, according to invites set to various sites.
An Apple spokeswoman confirmed the date and 10 a.m PT start time.
Apple is widely expected to unveil the iPhone 15, with other potential products including new AirPods or an Apple Watch refresh.
The event comes as the overall smartphone business has been in a funk, with record low sales that even Apple may not be able to save. Mobile phones have gotten powerful enough — and long last enough — that consumers are hanging on to them longer than before. U.S. carriers stretching out the phone installment plans to three year-cycles have also meant fewer annual or even two-year upgrades.
Apple, however, always has a knack for instilling excitement into its latest products. The latest rumors call for the company to ditch the bigger notch and embrace the “Dynamic Island” cutout for all of its phones after the design change made its debut last year with the iPhone 14 Pro and Pro Max. The iPhone 15 Pro and Pro Max models may get thinner bezels as well.
The company could also remove the Lightning port and move to USB-C, part of a mandate made by the European Union to further standardize power and data connections.