The highly anticipated Apple Vision Pro is launching soon, but it could hit a snag upon release. The headset is said to enhance the viewing experience for audiences although it won’t get much traction without the support of app developers.
Apple has already begun applications for Vision Pro developer kits so interested parties can begin working on specialized, pairable apps. The borrowed kits allow developers to test their apps on real hardware so by the time Apple Vision Pro launches next year said apps will be tuned to near perfection.
So far, Netflix has already stated the company will not be creating a custom app specifically for the Apple Vision Pro, at least not for the time being. As reported by Apple Insider, Netflix “has no current plans to develop a native app for the Vision Pro.” The platform does have immersive streaming options for other virtual reality techs.
Disney+, on the other hand, is prepping a compatible app with 3D experiences for Vision Pro customers. There will be more streaming to follow. Getting developers on board during the pre-launch season is in its early phase. As the launch date moves closer, the number of streaming platforms announcing projects in the works is certain to grow.
As reported by Bloomberg, developers may not race to create an app supporting Apple Vision Pro due to the product’s high cost. As with most launches of new technology, the customer base will be small at first and build up over time. Developers for streaming platforms would be developing apps for a small portion of their subscriber base, taking time away from other projects to focus on a device that is only theoretically going to be the next big hit with consumers. It could take Apple Vision Pro several years to accumulate enough users to make the nearly $4,000 headset appealing without limiting the number of streaming services customers can use.
It could be relatively simple to create such an app and would establish the platforms as an Apple Vision Pro prepped service. When people start buying these headsets, they’re going to want to try them out as soon as possible. What better way to accumulate more subscribers than with everything they need to enjoy their new purchase?