During today’s Apple Event, the company announced that Apple TV+ will launch Friday Night Baseball – a weekly doubleheader with live pre- and postgame shows when the MLB season begins.
“Just like all baseball fans, we can’t wait for the season to open,” said Peter Stern, Apple’s vice president of Services. “Baseball has a special place in the heart of so many Apple customers — not just in the United States, but in many countries around the world. We’re proud to make Apple TV+ the home for great baseball moments throughout the season.”
Along with Friday Night Baseball, Apple TV+ is bringing fans “MLB Big Inning,” a live show featuring highlights and look-ins airing every weeknight during the regular season for those in the U.S. In the U.S. and Canada, baseball fans will have access to a 24/7 stream of MLB game replays, news, analysis, highlights, classic games, and more, along with on-demand content.
“Apple is the ideal partner to bring ‘Friday Night Baseball’ to fans around the world,” said Noah Garden, MLB’s chief revenue officer. “Following milestones like the launch of At Bat on day one of the App Store in 2008 to the integration of Apple technology in ballparks across the country, this robust new game package is the perfect next collaboration in our long history of offering quality and innovative content to our fans. With national availability and international reach, MLB on Apple TV+ offers an exciting new platform to fans that allows a wider audience to connect with the game.”