Comments during Apple’s fiscal third quarter call suggest that Apple will be charging a fee for Apple TV+ rather than offering it as a free service for those with an Apple TV device.
During the call, Apple CFO Luca Maestri mentioned that there would be trial periods available, nothing that “the road to monetization takes some time.” Maestri also said that Apple TV+ would contribute to Apple’s current 40 million subscriber count for its services business, including Apple Music, iTunes, Apple Pay, and iCloud. These comments seem to imply that Apple TV+ will be a paid service for all customers.
Originally, industry analysts were reporting that Apple TV+ would likely be a free add-on for those with an Apple TV streaming device and the Apple TV app.
In the call, Apple reported a $53.8 billion revenue and a net quarterly profit of $11.5 billion. This was the highest revenue ever for the June quarter. Wearables and services contributed greatly to these numbers, with Maestri specifically listing Apple Card, Apple Arcade, and Apple TV+ as three services that would be building on that momentum going forward.
We don’t have an official launch date for Apple TV+ but Apple commented again that the streaming service is set to launch this fall.
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