The Apple TV is Falling Farther Behind as Their Competitors Prepare to Release New Devices




AppleTVApple has long been known as a leader in innovation but their Apple TV has been lagging behind for many years now. Now it looks as though the Apple TV is about to be left even farther behind in the battle for your living room.

Roku, Amazon Fire TV, and the Nvidia Shield all have new devices hitting the market this fall. All of them are expected to be less expensive than the Apple TV and all of them offer more features, content, and power.

Roku has as many as five devices hitting the market. Their new devices will be faster, support 4K HDR, and start at less than half the price of the Apple TV.

The new Nvidia Shield is expected to be a less expensive version with more power and a larger hard drive than the Apple TV. The current Nvidia Shield already supports 4K and HDR—something the Apple TV does not.

The new 4K Fire TV’s details are limited, but it is widely expected to be a bump in performance and may even see an ad-supported version that lowers the cost.

As the competitors to the Apple TV prepare a new set of upgraded devices, Apple is rumored to be waiting one or even two more years before they plan to release a new device leaving many to wonder if Apple will lose the fight for the living room.

apple_tv_1The current Apple TV, according to Parks Associates—a highly respected research firm—is in third place behind Roku and the Fire TV in both recent sales and number of homes with the device.

The highly touted Apple streaming service was intended to be the biggest selling point to the current Apple TV, but it never came out and word is the service is now dead.

Currently the Apple TV has a higher price point than their main competitors, the Roku and the Fire TV. The Apple TV has fewer services than their competitors, and it already lags behind all of their competitors when you look at the power of the devices.

All of this put together points to the Apple TV market share continuing to drop.

So that leaves this question: Is Apple serious about winning the living room or is there something new that so far they have successfully kept under wraps?

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