Apple and NBCUniversal today unveiled the Apple TV and Peacock Bundle, set to launch on October 20, 2025. This first-of-its-kind partnership combines the strengths of both platforms, offering subscribers a diverse mix of premium content, from critically acclaimed originals to blockbuster movies, live sports, and marquee events, all accessible through a single monthly subscription. The bundle aims to redefine the streaming experience by delivering a seamless and cost-effective way for viewers to access a vast array of entertainment.
Available exclusively in the U.S., the bundle provides two subscription tiers: Apple TV and Peacock Premium for $14.99 per month, or Apple TV and Peacock Premium Plus for $19.99 per month. Both options deliver savings of over 30 percent compared to subscribing to each service individually. Customers can sign up through either the Apple TV or Peacock app or website, ensuring a straightforward onboarding process. For Apple One subscribers on the Family and Premier plans, an exclusive 35 percent discount on Peacock Premium Plus marks the first such benefit for Apple’s all-in-one subscription package, further enhancing the value of the bundle.
“There is no more perfect combination of entertainment than the Apple TV and Peacock Bundle, with our complementary content portfolios featuring the best shows, movies, sports and live events,” said Matt Strauss, Chairman, NBCUniversal Media Group. “With this first-of-its-kind initiative with Apple, we’re redefining what the customer journey should be for a streaming bundle with rich sampling and a smooth sign-up process, and we’re broadening the reach of Peacock to even more audiences.”
“We’re thrilled to introduce this all-inclusive bundle of incredible programming and to bring Apple TV’s beloved shows and movies to more viewers in more places,” said Oliver Schusser, Apple’s vice president of Apple TV, Apple Music, Sports, and Beats. “From acclaimed originals to can’t-miss live sports, the Apple TV and Peacock Bundle unites the best of entertainment in a simple and seamless experience.”
The collaboration brings together the complementary content libraries of Apple TV and Peacock. Apple TV’s award-winning originals, such as Ted Lasso, Severance, and The Studio, join Peacock’s robust lineup, which includes The Traitors, Bel-Air, and blockbuster films like How to Train Your Dragon. Sports fans will gain access to live events, including NBA games starting October 21 and the upcoming F1 The Movie later in 2025. This curated blend of dramas, comedies, documentaries, and live programming creates a comprehensive entertainment package designed to appeal to a wide audience.
To enhance the user experience, the bundle introduces a unique cross-service sampling feature. Peacock subscribers can watch up to three episodes of select Apple TV shows, including Slow Horses, Silo, Foundation, and Palm Royale, at no additional cost. Similarly, Apple TV app users can explore episodes of Peacock originals like Law & Order, Twisted Metal, and Real Housewives of Miami. This initiative allows subscribers to discover new content within each platform, fostering greater engagement and broadening the reach of both services.
Apple TV, launched on November 1, 2019, has established itself as a leader in original programming, earning 629 awards and 2,845 nominations, including accolades for Ted Lasso and the Oscar-winning CODA. Available in over 100 countries on more than 1 billion screens, including iPhones, iPads, smart TVs, and gaming consoles, Apple TV continues to expand its global footprint. Peacock, known for its extensive library of NBCUniversal content, complements Apple TV’s offerings with its mix of live sports, reality TV, and popular franchises.
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