When the Apple TV was announced last year the big speculation was on a rumored Apple TV streaming service to take on cable TV. The rumored $30–40 service was expected to “change everything you know about TV.”
Over the months many have had their concerns about whether we would ever see the service, and now it is increasingly looking like we will not see it.
If you want to track the plans for the Apple TV following CBS’s CEL Les Moonves’s comments may be the best way.
In May CBS said, “Apple TV is trying to change the universe a little bit.”
In October he said, “Apple is having conversations with everyone about doing their own streaming services.”
Last week he said, “We had conversations awhile back, and we haven’t had recent conversations with them.”
This is all in line with ESPN’s CEO who said that Apple was frustrated with the inability to get a deal to create a TV streaming service.
Creating services like this is difficult at best. Sling TV spent years in talks to get where they are now and had to show success with the service before many networks would join. For now, though, it looks like Apple is falling back on a plan that worked well for Roku and the Fire TV by opening up their box and allowing ads.
Although we may never know exactly what the original plans were for the Apple TV streaming service, the competition it would have brought would have been good for cord cutters. Hopefully we see more services come out for cord cutters, but this does show even the biggest companies can struggle to get something done with the TV industry.
Need cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help.