Apple appears to be preparing for a Mac launch this month, according to Bloomberg’s Mark Gurman. He took to X to post his reasoning for his predictions.
Update: Apple has confirmed this event is happening this week but here is some great info on what you should expect from the event.
Gurman, citing unnamed sources, said a Mac-related launch event will likely occur on October 30 or 31. He also notes Apple stores and online inventories are running low on specific Mac models. Apple’s 24-inch iMac, the 13-inch MacBook Pro, as well as the 14 and 16-inch MacBook Pro orders are experiencing shipping delays through mid-November, which Gurman says is “a clear sign that something is about to happen.”
Gurman said he thinks Apple will make a big reveal soon since the company’s upcoming earnings call is scheduled for November 2. Gurman said the last time Apple posted quarterly results in November was in 2018, following the launch of new iPads and Macs on October 30.
Gurman predicted Apple will announce a new 24-inch iMac as the current model hasn’t been updated for nearly two and a half years. It’s also the last Mac model still using the M1 chip. Apple uses the M2 chip and is developing an M3 chip to improve performance and make the devices more efficient.
He ventured the 14 and 16-inch MacBook Pro models could also see an upgrade and “minor improvements to displays.” MacBook Pros were updated in January, but Gurman said, “An additional update the same year would be unusual but not inconceivable.”
In January, the company began working on a new Apple TV with a faster chip, reportedly launching in the first half of 2024. Apple is also said to be working on an all-in-one device for Apple TVs that supports Facetime and a smart speaker. It’s unlikely either will become available this year.
Apple is prepping to accept trade-ins for some Mac models, according to MacRumors, a sign the company is getting ready for a new launch.
Apple was not available to comment. Check back with Cord Cutters News next week if more details emerge.