There are rumors of Apple working on a bundle that would allow customers to subscribe to Apple Music, Apple TV+, and more services with a single subscription. 9 to 5 Mac reports that the bundle was discovered with the iOS 13.5.5 beta code.
We first heard about these rumors back in November 2019. At that time, a source for Bloomberg shared Apple was planning to bundle Apple News, Apple TV+, and Apple Music for a discounted price, in an effort to boost subscriber numbers for all of the services.
According to 9 to 5 Mac, the iOS 13.5.5 beta code mentions a “bundle offer” and “bundle subscription” related to Apple’s current lineup of subscription services.
While there is a possibility of the bundle being available soon, there could be pushback from Apple partners, including Universal Music and Warner Music, as discounted pricing would affect payouts for the labels.
If Apple were able to offer a significant discount, a bundle deal could convince those already in the Apple ecosystem to make Apple their provider for news, music, and TV for the sake of convenience.
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