Apple is poised for a significant executive shakeup as it prepares for the retirement of former Chief Operating Officer Jeff Williams at the end of 2025, according to a recent report by Bloomberg’s Mark Gurman. The tech giant is redistributing Williams’ responsibilities and realigning key leadership roles to maintain its momentum in innovation and operational efficiency.
Williams, a long-time Apple executive, stepped down as COO in July, passing the role to Sabih Khan, previously the company’s vice president of operations. Before his departure, Williams played a pivotal role in overseeing Apple’s health initiatives, a growing focus for the company. His exit has prompted a strategic restructuring of several critical divisions. Eddy Cue, Apple’s head of services, is set to take on oversight of the company’s health and fitness teams. This move aligns with speculation that Apple is developing a new Health Plus subscription service, which could integrate its expanding portfolio of health-focused features, such as those found in the Apple Watch and iPhone.
The reorganization extends beyond health and fitness. Craig Federighi, Apple’s software chief, will now lead the development of watchOS, the operating system powering the Apple Watch. Meanwhile, John Ternus, the company’s hardware leader, will take charge of Apple Watch hardware engineering. These shifts reflect Apple’s intent to distribute Williams’ wide-ranging responsibilities across its existing leadership to ensure continuity as the company navigates a competitive tech landscape.
In another notable development, Johnny Srouji, Apple’s senior vice president of hardware technologies, is reportedly evaluating his future with the company. Srouji’s team recently achieved a significant milestone by launching Apple’s first in-house modem, a move aimed at reducing reliance on third-party suppliers. His potential departure could have implications for Apple’s ambitious hardware roadmap, particularly as it seeks to further integrate custom silicon across its product lineup.
Additionally, Apple’s fitness division is undergoing changes. Jay Blahnik, the company’s fitness chief, will now report to Sumbul Desai, vice president of health, as part of the broader restructuring. Both executives previously reported to Williams. The shift comes amid an internal investigation into Blahnik’s conduct, following a lawsuit filed in August by a former employee who alleged that Blahnik fostered a toxic work environment, as reported by The New York Times. Apple has not publicly commented on the investigation, but the realignment suggests a focus on addressing internal challenges while advancing its health and fitness initiatives.
The executive reshuffle underscores Apple’s efforts to maintain stability and drive innovation as it transitions into a new era without one of its key leaders. With its health and fitness divisions poised for growth and new leadership in place, Apple is positioning itself to capitalize on emerging opportunities in the tech and wellness sectors.
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