Apple Is Adding a New Feature to Cut Data Usage on the Apple TV




This week Apple did not talk a lot about its Apple TV during its WWDC 2017 keynote speech; however, we did learn that Amazon Video is coming to the Apple TV. Beyond that Apple said there will be more announcements later.

Now we may have a look at what is coming later this year. This week Apple released a new TVOS beta, and Forbes found something interesting that could point to a new feature of the Apple TV.

According to Forbes, Apple has added support for HEVC, a standard that is mean to cut the amount of data that is used when streaming. This new standard will help users with a data cap stream more without going over their data cap. It will also help Apple to compete with other devices like Roku and the Fire TV who have supported HEVC for several years now.

In December Netflix announced it would adopt the VP9 standard that does the same thing but works differently. Netflix is currently in the process of converting its content over to VP9 to reduce data consumption when streaming. Currently YouTube, Google Play Movies & TV, and others use VP9.

VP9 is also supported by Chrome, Android, Opera, Firefox, and Edge browsers. VP9 is widely used on smart TVs from Samsung, Sharp, Sony, LG, and more. Many streaming media players such as Roku and the Nvidia Shield already support VP9.

Now there is one big name that is using the HEVC standard and that is Amazon Video. This adoption of HEVC is likely a big part of why Amazon Video is coming to the Apple TV.

There are players out there that support HEVC already. Roku, which once again is showing that it will support almost anything, along with the Xbox One and Amazon’s Fire TV.

No matter who wins—whether it be HEVC or Google’s VP9—cord cutters will be the big winners by streaming more and using less data.

Please follow us on Facebook and Twitter for more news, tips, and reviews.

Need cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.