“Mohu was launched with one central goal: to spread awareness of the choice that antennas give consumers and make cord cutting accessible to all,” said Mark Buff, founder and CEO of Mohu. “Antennas Direct will enhance the Mohu brand with the innovation, leadership and expertise that they are known for. We are excited that loyal Mohu users will continue to have support and access to our legacy products and now have access to even more products for their cord-cutting lifestyle.”
Studies show that 34 percent of American households will reportedly have canceled cable by the end of 2019. Some experts estimate that by 2023, the number of cord cutters and cord-never will reach 56.1 million. To meet the demand for OTA content, Antennas Direct and Mohu will now have a range of antennas to bring consumers high quality, affordable options to consumers.
“There shall be weeping and gnashing of teeth within the executive suites of this nation’s cable companies,” says Richard Schneider, CEO and founder of Antennas Direct. “It’s clear that consumers are tired of overpaying for access to content that can be available for free. Cable companies have perennially dwelled on the bottom of consumer satisfaction indexes. Antennas Direct and Mohu have long been on the side of consumers’ efforts to get rid of cable. We look forward to welcoming even more liberated Americans to our cord-cutting family, continuing our legacy of putting billions of dollars back in their pockets.”
Mohu is joining the Antennas Direct family, which includes the ClearStream Eclipse 2 indoor antenna and the ClearStream MAX-V antenna. Mohu will add Mohu Leaf products to the lineup.
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