Last week, we learned that the cable TV company WOW! would be shutting down its TV service this summer and replacing it with YouTube TV. Now thanks to a tip from our readers that Wikes Communications and its RiverStreet Networks have also shut down their cable TV service in Virginia and North Carolina.
Now instead of offering their own TV service, they have partnered with DIRECTV to offer DIRECTV Satellite or DIRECTV via the internet or even DIRECTV STREAM to their customers.
Here is how Wilkes Communications and RiverStreet Networks describe their company:
Over the past five years, we have successfully expanded our service footprint to provide broadband access to roughly 30,000 customers throughout rural North Carolina and Virginia – holding true to our goal of making broadband services accessible to those who live in unserved and underserved communities.
This news comes as multiple cable TV companies, including Frontier, have stopped offering traditional cable TV and gone streaming online. Frontier has, for some time now, offered YouTube TV instead of its traditional TV service.
Sparklight Cable (also known as Cable One) will be shutting down its traditional cable TV service. Instead, customers will need to use the new Sparklight TV service, a streaming-only service that needs a device like an Apple TV or Fire Stick to work. (Sadly no Roku support at this time.)
Even CenturyLink has shut down their TV service and now recommends other streaming services or satellite services. As even one of the largest phone and fiber providers in the United States can’t make TV profitable for them.
Increasingly a growing number of cable TV companies are deciding TV is just not profitable enough. Now they are turning to streaming options so they can focus on internet and other services.
It seems the day has come for many smaller cable TV companies that offering TV is just not worth it.