How much are you willing to pay for your favorite on-demand streaming service? One analyst group says we’re on track to see a $50/month price tag or higher for Netflix by 2035.
Forecasting analysts at Predictionist have looked at the pricing history of the streaming service and found that the ad-free Standard plan has already doubled from $9.99 to $19.99 a month. Using the trends from 2015 to 2026 and “common household bill scenarios,” the analysts came up with these projections for Netflix plan pricing.
- Standard ad-free plan: $19.99 in 2026, projected to about $35.32 by 2035
- Premium plan: $26.99 in 2026, projected to about $43.68 by 2035 using its 2015 to 2026 trend
- Standard plus one ad-free extra member: $29.98 in 2026, projected to about $53.00 by 2035
- Premium plus one ad-free extra member: $36.98 in 2026, projected to about $61.36 by 2035
- Premium plus two ad-free extra members: $46.97 in 2026, projected to about $79.04 by 2035
Currently, Netflix plans start at $8.99 per month for Standard with ads, jumping to $19.99 for the Standard plan, and $26.99 for Premium. Adding extra users to your profile tacks an additional fee onto your bill.
Netflix announced its most recent price hike in March, with plans going up by $1-2, just over a year after another increase in January 2025. At that time, Netflix was forecasting total annual revenue between $50.7 billion and $51.7 billion for 2026, representing a 12% to 14% increase year over year.
The Predictionist team warns that we shouldn’t brush off those $1-2 increases but pay attention to the trends and treat a subscription like any other household bill.
“The danger with subscription inflation is that each increase looks small in isolation,” said one forecasting specialist at Predictionist. “A dollar or two does not feel like a crisis, but over a decade it can turn a once cheap streaming service into a serious monthly bill. Households should check whether they really need Premium, whether an extra member is still worth paying for, and whether an ad-supported plan or a temporary pause would cut waste without losing the shows they actually watch. The best time to review a subscription is before the next price rise lands. “