In a report from Parks Associates, research analyst Billy Nayden shares a forecast of $9.1 billion being lost in revenue due to piracy, IPTV, and account sharing in 2019. By 2024, that number is estimated to reach $12.5 billion.
“The growth and use of digital media platforms has led to an increase in digital piracy or account sharing. Apps like Kodi and ‘jailbroken’ streaming devices, which allow access to paid services free of cost, have become more popular options for consumers looking to skirt subscription fees. Device makers incur a direct cost as a result of piracy, paying for DRM software to secure their software on a per unit basis,” the report says.
Another finding from the report shows that 20% of broadband households are using a piracy app, website, or jailbroken device. Further, 27% of consumers engage in some form of piracy or account sharing, with men under the age of 35 topping the list of those most likely to engage in piracy.
Parks Associates analysts believe piracy will only continue to grow and become an even bigger obstacle for streaming services. We’ll likely see more streaming services cracking down on password sharing in 2020, in an attempt to recover some portion of that lost income.
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