Do you own an antenna to watch free over the air TV? Well you are a part of a growing number of Americans who are coming back to antennas for access to free TV.
Back in 2013 less than 9% of Americans households had an antenna for over the air TV. Now that number has grown to more than 15% in third quarter 2016 according to Parks Associates.
Pay-TV providers are adapting to address a fundamentally different video services market than existed three years ago. Challenges still remain for consumers in aggregating and discovering their favorite content and being able to watch on their preferred screen. Live broadcasts of high-profile events remain a challenge for online delivery, though pay TV and broadcast TV conquered live distribution long ago, Sappington said. These challenges represent areas in which pay-TV providers, or new entrants, can still win consumer attention, viewership, and revenue.
With the continued decline of traditional pay-TV subscriptions, 2017 will be characterized by the rise of online pay-TV services, Sappington said. While traditional pay TV provides superior viewing quality, OTT video commonly excels in discovery, portability, and personalized user experiences. Consumers care less about the network used to deliver the content than they do about access to the content, ease of use, and convenience.
Need help finding a antenna or want to see what is available over the air where you live? Check out AntennaRecommendations.com
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