AMC Theatres says it won’t play any Universal Pictures movies following comments about the streaming success of the recent Trolls World Tour, which earned a reported $100 million in video rentals in its first three weeks in North America.
“The results for Trolls World Tour have exceeded our expectations and demonstrated the viability of PVOD (premium video on demand),” NBCUniversal CEO Jeff Shell told the Wall Street Journal. Shell added that once theaters reopen, the studio plans to release movies both in theaters and via on-demand.
According to The Hollywood Reporter, those comments led to a response from AMC Theatres Chair-CEO Adam Aron in which the executive announced the theater chain would no longer carry Universal movies in the US, Europe, or the Middle East.
“This policy affects any and all Universal movies per se, goes into effect today and as our theaters reopen, and is not some hollow or ill-considered threat. Incidentally, this policy is not aimed solely at Universal out of pique or to be punitive in any way, it also extends to any movie maker who unilaterally abandons current windowing practices absent good faith negotiations between us, so that they as distributor and we as exhibitor both benefit and neither are hurt from such changes.” the letter reportedly states.
A quick check of Universal’s upcoming releases includes some significant blockbusters, like the Fast and Furious franchise’s F9 next April and Jurassic World: Dominion next June. In other words, there’s a lot of potential money at play here and we’ll keep an eye on the situation as it develops.
As for our readers, do you think simultaneous releases in theaters and via streaming are the future, or should we stick with the exclusive windows theaters often enjoy? Feel free to comment down below.
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