This October, AMC Networks will release a new ad-supported tier to the AMC+ streaming service as the company strives to drive up membership numbers by making content available throughout all its distribution options.
The network reported a 2.54 percent decline in subscribers between the fourth quarter of 2023 and the end of the first quarter of 2023. Around 300,000 subscribers ended their membership, bringing the total number down from 11.8 million to 11.5 million, although a look at AMC’s year-over-year numbers increased by 22 percent.
According to AMC Networks’ announcement back in April:
“This is a big moment for AMC Networks and for our advertising partners because it not only creates a fully-ad supported distribution ecosystem, it also allows advertisers to buy our shows, genres, and franchises in a much more comprehensive and impactful way,” said Kim Kelleher, chief commercial officer of AMC Networks. “With our new series content, library titles, and other targeted streaming platforms that are all bundled into AMC+, partners can move beyond individual shows and even series and choose to ‘own’ whole genres and franchises, and drive messaging to target audiences no matter what they are watching or where. We’ve never been able to offer this level of sweeping yet highly focused reach before in such an effective and comprehensive way.”
The ad-supported streaming tier will grant members access to the same content available on AMC+ while allowing advertisers to reach audiences via steaming, digital platforms, as well as linear TV networks. AMC Networks hopes to continue its streaming ad revenue growth, which rose 29 percent year-over-year, while also replenishing its subscriber losses.
AMC Networks is well aware that multiple other streaming services now include ad-supported streaming membership tiers, and vows to place non-disruptive ads that are relevant to viewers. Not all content will have the same ad placements. They could play before or during a video, and some may not include advertisements at all.
No exact release date or pricing information has been released, so check back with Cord Cutters News for updates.