Last September AMC Networks rolled out the ad-supported version of its streaming service AMC+. The new tier will cost $4.99 a month and include a “light ad load” of fewer than five minutes of commercials per hour. Now AMC has announced that it will be launching ad-supported versions of Shudder, Sundance Now, and IFC Films Unlimited.
Streaming services and customers alike have been adapting to rising inflation over the last year. A combination of streamers hiking prices and customers trying to budget as led to an increased interest in ad-supported video on demand, or AVOD, and free ad-supported streaming TV, or FAST.
Time spent watching AVOD and FAST services increased 6% from 2022 to 2023 according to TiVo’s Video Trends report. In addition, ad-supported tiers of subscription video on demand services, SVOD, have increased. Netflix, Peacock, Hulu, Paramount+ and Max all reported more subscribers to their ad-supported tiers.
AMC said the new tier will include all the same shows and movies as the ad-free version as well as AMC’s original series and franchises like The Walking Dead: Daryl Dixon, A Discovery of Witches and Anne Rice’s Interview with the Vampire.
You can still subscribe to AMC+’s ad-free version for $8.99 a month or $83.88 annually. Pricing for Shudder and other ad-supported services has not been announced. AMC has also not announced the date for when these plans will launch.
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