Amazon’s Thursday Night Football Accounts For 25% of All Internet Traffic on Comcast’s Internet Network





Today, Comcast announced during its 3rd quarter 2023 earnings call that Thursday night is now its peak internet traffic thanks to NFL streaming Thursday Night Football, with 25% of all internet traffic on Comcast’s network coming from Amazon’s Thursday Night Football stream.

This comes as Amazon says Thursday Night NFL Football now averages 12.91 million viewers, a 25% jump over last year’s numbers. To give you an idea of how big that is, the 2nd largest program on linear last Thursday was ABC’s Golden Bachelor, which had 4.09 million viewers.

Here is how Comcast describes their TNF numbers:

  • According to Nielsen’s custom Integrated Live Streaming Report,* Prime Video averaged 10.69 million viewers (AMA) across all media platforms during last night’s Jaguars-Saints game, and is averaging 14.09M through six games. Please note that Nielsen’s custom Integrated Live Streaming Report is currently under review by the Media Rating Council and is not presently accredited.

* Nielsen’s custom Integrated Live Streaming Report combines Amazon’s first party viewing signal aggregated from the millions of connected TV devices streaming TNF with Nielsen’s panel-based TV measurement. Nielsen then includes their out of home (OOH), local station (OTA), and computer/mobile measurement to provide a comprehensive, cross-platform view of the TNF audience.

Comcast says the demand of sports streaming will only go up as, later this season, the NFL, for the first time, will exclusively stream an NFL Playoff game on Peacock.

In Comcast’s 3rd quarter earnings report released this morning, the company reported it lost 490,000 video customer losses. That works out to almost 5,300 Subscribers Every Day. The company lost 18,000 broadband customers for the quarter. Comcast now has 32 million total broadband customers. Revenue from domestic broadband was up 3.8% to $6.4 billion in the 3rd quarter.

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