Amazon’s Deal to Stream NFL Football Is Ending & Rights Are Up for Bidding Again




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amazon buildingFor two years now Amazon has streamed NFL Thursday night football, but that deal has come to an end with the close of the 2019 NFL season. Amazon has to bid again for rights to stream Thursday night NFL football. If no deal is reached, NFL football will not be returning to Twitch and Amazon Prime.

According to the Sports Business Journal newsletter, the NFL is closely watching how Amazon handles Premier League streams. If all goes well, an NFL media executive says that the league could sign an exclusive deal with Amazon to stream NFL games.

At the SBJ Dealmakers in Sports conference this week, NFL Exec and VP of Media Brian Rolapp said, “What Amazon’s doing in a few weeks in the UK with their Premier League package will be very interesting to watch.”

Rolapp’s comment was in response to a question of whether tech companies could handle the massive audiences that tune into big NFL games, which Sports Business Journal says can top 25 million. Rolapp’s response is that none can currently handle those numbers, but it’s only a matter of time before technology will allow for NFL games to be streamed.

It is likely that the NFL not only is looking at Amazon to renew its Thursday night NFL football deal but also for the upcoming rights to the NFL Sunday Ticket when the current DIRECTV deal ends.

Amazon is not the only streaming service looking to get rights. DAZN and YouTube have both reportedly been looking at NFL rights. We will have to wait and see who will become the new streaming home of Thursday night NFL football games.

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