Today Amazon and FOX announced a new partnership to have Amazon’s Amazon Web Service power FOX’s streaming services including the Fox Sports app. Not only that but AWS will also power the back end that streams more than 200 affiliate FOX stations to services like YouTube TV and Hulu to name a few.
“Our extended partnership with AWS will strategically underpin our video and data workflows with a world class, adaptable, reliable, and scalable set of platforms that will extend and evolve to power our business well into the future,” said Paul Cheesbrough, Chief Technology Officer and President of Digital, Fox Corporation. “Across our facilities, we’re enabling our organization to create a platform that will respond to real-time data that enables us to deliver the best programming.”
“FOX’s media platform is pioneering the delivery of live content using AWS’s unmatched breadth of functionality and highly reliable infrastructure to usher in a new model for content delivery that will drive operational efficiency and greater agility,” said Dr. Werner Vogels, Vice President and Chief Technology Officer at Amazon. “The platform will serve as the nerve center for FOX distribution and operation capabilities, supporting the most demanding needs of live broadcast television production and distribution with plenty of capacity. We look forward to working with FOX on this unique, green-field opportunity to unify and transform the delivery of reliable and innovative content to millions of viewers.”
Here is how FOX and Amazon described AWS roll in streaming FOX:
- FOX will use AWS Media Services to deliver its linear broadcast workflows to cable television systems, direct broadcast satellite operators, and telecommunication companies, and to distribute its internet-based over-the-top (OTT) content directly to consumer streaming services. This will allow the enhanced delivery of live sports, news, and entertainment to hundreds of affiliate TV stations, FOX’s pay TV partners, and streaming media companies across the U.S. The depth of native media capabilities available in AWS Media Services means that FOX can underpin its business with more adaptable, elastic and efficient workflows that are fit for the integrated future of linear TV and video streaming to consumers.
- AWS Outposts, fully managed and configurable compute and storage racks built with AWS-designed hardware, will enable FOX to run compute and storage on-premises in FOX production facilities for video processing, including linear video editing and picture graphics workflows. This will enable FOX’s creative teams to have the lowest possible latency, which is critical for video production delivery.
- By using AWS analytics services, including Amazon Kinesis, and machine learning services such as Amazon SageMaker to enhance live video streams and enable a real-time data capabilities, FOX will deliver new and innovative products and services in addition to providing enhanced user experiences and improved operations.
Hopefully, this means FOX viewers will see increased quality and reliability with FOX’s streaming services and affiliates.
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